After a web site is launched, there are ongoing maintenance functions. These include copy updating, adding additional features, and correcting problems. Depending on the objective of the site, this can be either a time-consuming or minimal activity, and cost varies accordingly.
Once a site is established, traffic can be acquired with various marketing and public relations activities. For online marketing, the options include:
Links
To generate traffic to a site, it would beneficial to solicit link exchanges with other reputable sites. This process can generate traffic, as well as increase the popularity of the site and therefore increase the chance of higher placement on search engines, such as Google, Bing, and Yahoo.
Newsletter
Using an email capture mechanism on the site, a list of addresses can be gathered. This list can then be used for newsletter distribution and fundraising activities.
Natural Search Optimization
To obtain higher placement on search engines, such as Google and Yahoo, a site can be optimized. This process involves working with the site design/architecture as well as the copy to make it more likely to be ranked highly.
Keyword Search Marketing
Advertising can be placed on search engines which are on a pay-per-click basis. You are only charged every time a user clicks on your advertisement.Costs will vary depending on the bidding for particular key words or phrases.
