After a web site is launched, there are ongoing maintenance functions. These include copy updating, adding additional features, performing Search Engine Optimization (SEO), or correcting problems. Costs vary depending on the amount of work needed and the current state of the website.
Once a site is established, traffic can be acquired with various marketing and public relations activities. For online marketing, the options include:
Natural Search Engine Optimization
To obtain higher placement on search engines, such as Google and Yahoo, a site can be optimized. This process involves working with the site design/architecture as well as the copy to make it more likely to be ranked highly.
Keyword Search Marketing
Advertising can be placed on search engines which are on a pay-per-click basis. You are only charged every time a user clicks on your advertisement. Costs will vary depending on the bidding for particular key words or phrases.